The Crystal SB Ratchapruek: The Most Complete Lifestyle Center


The Crystal SB Ratchapruek: The Most Complete Lifestyle Center
Real Estate Press Releases Thursday November 20, 2014 14:43  
Bangkok–20 Nov–Polyplus PR
K.E. Group, in a partnership with S.B. Furniture, have jointly developed a new lifestyle shopping mall “The Crystal SB Ratchapruek”, bringing together three major firms including The Mall Group, SF Cinema, and Fitness First to provide the most comprehensive lifestyle experience on Ratchapruek Road. With a total project value of 3 billion baht, The Crystal SB Ratchapruek is the largest and grandest mall on the road. The total land area is approximately 28 rais and the gross area is more than 85,000 sqm, including parking spaces for 1,600 vehicles.
The Crystal SB Ratchapruek offers the most comprehensive and widest range of tenants yet for any lifestyle community mall in Thailand with the main anchors of SB Design Furniture, Gourmet Market, SF Cinemas, and Fitness First. In addition, the shopping center will host more than 200 other top-class restaurants, fashion boutiques, lifestyle service shops, and schools. The Crystal SB Ratchapruek targets the new generation of people who not only has a higher purchasing power but also likes to spend time with their families in the relaxing atmosphere of a lifestyle shopping mall. The population of the surrounding areas of Ratchapruek, Pinklao, Ratanatibet, and Bangbuathong is 1.4 million with more than 500,000 households. 
Kaveepan Eiamsakulrat, the managing director of K.E. Group, believes that The Crystal SB is a new generation of the lifestyle community mall. Unlike the older community malls, The Crystal SB has added more options such as a home decorative store, a cinema, and a fitness centre. At the same time, it preserves the easy-going and charming neighborhood atmosphere of community malls. The Crystal SB also preserves The Crystal’s distinctive Californian architecture and green outdoor spaces, and there will be both an indoor and an outdoor area.
“It offers the best of both worlds where people can shop, dine, watch movies, and go to fitness, or people can just simply chill and relax,”Kaveepan continued, “The Crystal SB also paid a lot of attention to selecting the right mix of tenants to suit the needs and wants of the target customer group. We partnered with some of the biggest brands such as Gourmet Market, SF Cinema, and Fitness First as well as SB Furniture to make sure that customers could find everything that they want here. We made sure it had a very inviting atmosphere for people to come spend their time, and that the layout was simple and understandable.”
Supanavit Eiamsakulrat, executive director of K.E. Group, added that the developers had gone into great detail to make sure that the atmosphere and environment within the shopping mall was just right. “We want to offer our customers a feeling of both homeliness and elegance at the same time, so we have music-inspired sculptures and peaceful green areas that we think customers will really enjoy.”
Experience the ultimate lifestyle at The Crystal SB Rathapruek, the new gem on Ratchapruek Road. Just 5 minutes from Pinklao Bridge and 20 minutes from Sathorn Bridge. For questions please call 090-197-5382-5 or at And