Search Engine Optimization 2013 – Link Relevancy


Search Engine Optimization 2013 – Link Relevancy

There are many so called SEO “gurus” and fly-by-night website designers looking to make more money; so they claim to be SEO experts. Search engine optimisation is complex, an art, or you can even call it a science.

Trusting someone who claims to be an expert could lead to a mighty fall of your website rankings and internet marketing campaigns.

The reason that many of these SEO gurus fail is because they do not keep up with the times. SEO is constantly changing and Google are updating their search algorithms all of the time. Whoever is looking after your website needs to embrace these changes as and when they come around.

Website optimisation has changed a lot since 2012. We have had the major Google updates known as Penguin and Panda, which were bought in to target spam link building and poor quality content. Gone are the days of mass link building from unknown sources just to get a boost in the search engines; if the links are not relevant, you will likely be doing more harm than good.

Link Building – Get Relevant or Die Trying

A member of the Google search team was recently quoted as saying:

“…getting a link from a high PR page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PR.”

But why is link relevancy so important?


  • The link delivers relevant information in the correct context


  • The link determines trust


  • The link deciphers the topic or context of target documents


  • Determines link spam.



Google wants all link building to be natural. If your website is about gardening and you obtain a link from a garden centre, this is deemed relevant. But if you have a link coming from a website that sells cars, it looks unnatural.

Whilst links from irrelevant sites still play their part in an overall natural looking link portfolio; they should be kept to a bare minimum,

What is Working in 2013?

Below are some of the best link building methods in 2013.


  • Social Media

  • Guest Blogging

  • Theme Related Micro-Sites

  • Infographics

  • Video Marketing

  • Guest Posts

  • High Quality Related Content


Social media is probably the biggest player on the scene at the moment as Google starts to take more and more notice of websites that are getting social signals. Facebook, Twitter, LinkedIn, and even the photo sites such as Instagram are all great ways to expose your website to a new audience and gain social back links.

Guest blogging and guest posts are also very beneficial. The key is to find some quality aged blogs in your niche and contact the webmaster and see if they accept guest posts. This will mean that you write an article that they will use on their blog in exchange for a link back to your site. This is a great way to get relevant one-way links.

There are many platforms on the internet that allow you to create free mini websites known as micro-sites. These allow you to create a site or blog and build the theme and content yourself. You can then use these to provide relevant links to your site.

Some of the main platforms include:


  • Wordpress

  • Blogger

  • Weebly

  • Livejournal

  • Squidoo

  • Tumblr

  • Hubpages


Infographics and video marketing is also becoming very beneficial. Why not create a YouTube video about your business. Add some fun to it, and you never know, it might just go viral!

Finally, since the beginning of the internet, quality content has been a must! This hasn’t changed and nor will it. Google are now, more than ever, looking to rank quality content as high as possible in the search engines. No matter how good your link building methods are, if the content on your website is poor quality, you will not rank in the search engines.

PPCnSEO are a UK owned search engine optimisation and internet marketing company based here in Thailand. With clients the world over, they have gained an outstanding reputation in their field. If you feel that your website needs to be promoted, or you need a website built for your business, please contact the Pattaya office on 038 412067, or visit the website at