Marketing and Advertising have changed a lot over the last 20 years with the introduction of Google Ads, Facebook, the rise and fall of Search Engine Optimisation and now the latest trends including conversion rate optimisation for your website and Social Media Chatbots.
In a world of seemingly unlimited opportunity, how do you decide what is right for your business?
The first place to start is usually your sales cycle, how quickly do people make a decision whether to buy your product or not?
Is your product a necessary everyday commodity or is it a luxury? Do you offer services to the mainstream or just a very niche market.
Do people know that your product exists and actively search for it or are you trying to generate brand awareness?
This is the difference between advertising general plumbing services and solar powered water heaters.
One popular method for defining your sales cycle is customer/buyer personas. These personify the typical market who buys your product or service, identifies the problem they are trying to solve and enable you to tailor your marketing program to your users.
For example, where does your typical market hang out online? Is it Linkedin or is it Facebook? There is a very big difference in the way that you market on these different Social Media platforms and a different type of person who uses them.
Once you have your buyer personas and understand the problem they are trying to solve, you can get a clearer idea through research of the websites and social media platforms they visit. Then you can strategically place your content and target your ads in the exact places they visit online.
Each month we will explore one of the latest marketing trends in greater depth so that you can understand whether or not it is right for your business.
During this time you will also develop a deeper understanding of Digital Marketing and how it works, which is an essential skill for any entrepreneur or business owner in 2019. You don’t need to be an expert but you do need to understand the basics in order to protect your digital assets.
If you need help now and don’t want to wait and read this article every month, contact [email protected] to arrange a consultation.