The Levi’s Brand Introduces Waste<LessTM Denim Collection
Recently the Levi’s brand introduced a new collection of denim incorporating post-consumer waste, specifically recycled plastic bottles and food trays.
“From the beginning, we have designed our products with purpose and intent. By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it,” said Mr. Peter Hornby, General Manager, Fashion Apparel, DKSH (Thailand) Limited. “This collection proves that you don’t have to sacrifice quality, comfort or style to give an end a new beginning.”
Through the company’s partners, PET plastic, or polyethylene terephthalate materials – including brown beer bottles, green soda bottles, clear water bottles and black food trays – are collected through municipal recycling programs across the United States. The bottles and food trays are sorted by color, crushed into flakes, and made into a polyester fiber. Next, the polyester fiber is blended with cotton fiber, which is finally woven with traditional cotton yarn by Cone Denim to create the denim used in the Levi’s® Waste< LessTM jeans. The color of the bottles used adds a beautiful undertone to the denim fabric creating a unique finish in the final product.
“With this collection, we’re doing our own small part by taking waste and making something new from it,” added Mr. Hornby. “We don’t just want to reduce our impact on the environment, we want to leave it better than we found it. We are committed to making products in ways that are good for people and better for our planet.”
Please visit a Levi’s store or find more information and promotions from Levi’s at www.levisthailand.com and www.facebook.com/levis
About DKSH Thailand
Since its establishment in 1906 in Thailand, DKSH has been a leading player in providing Market Expansion Services for the consumer goods, healthcare, performance materials, and technology industries to the Thai market. Although it is a Swiss company, DKSH is deeply rooted in the local community. This is because the company is able to draw from more than a century of tradition of doing business in and with the nation. Through its industry expertise and unparalleled experience in offering integrated services tailored to the specific needs of its business partners, Thailand has evolved into the most important hub within DKSH’s comprehensive group-wide network. In the region, the Thailand operation serves as a role model to the other countries as it achieves numerous success stories in helping clients and customers grow and expand their business.
About the Levi’s brand
The Levi’s brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s brand, its products and stores, please visit www.levi.com