Ford Everest Achieves ASEAN NCAPs 5-Star Safety Rating
Bangkok–17 Feb–Hill+Knowlton Strategies
Ford Motor Company recently announced that the new Everest SUV earned a maximum 5-star safety rating from the ASEAN New Car Assessment Program (NCAP), achieving the highest score for Adult Occupant Protection in its segment at 15.38/16 points. The Everest also received 4-star rating in its Child Occupant Protection (COP) with 81 percent compliance.
“Safety is one of the highest priorities in the design of our vehicles, so we are delighted the new Ford Everest has received a maximum 5-star safety rating from ASEAN-NCAP,” said Mark Kaufman, president, Ford ASEAN. “The new Everest delivers on Ford’s commitment to meet and exceed high customer expectations for a smarter, safer and more capable medium SUV.”
Led by Ford’s Asia Pacific design and product development teams, the new Everest was designed from the ground up to offer an unmatched level of occupant protection in both active and passive safety features, with several first-in-class smart technologies. These technologies also improve the driving experience on- and off-road as well as helping to protect other road users.
The new Everest comes with a true body-on-frame design that assures the torsional strength required for challenging terrains. It also offers segment-first Blind Spot Information System (BLIS) with Cross Traffic Alert, which informs drivers when there is a vehicle in their blind spot while driving or when preparing to reverse out of parking spots, Anti-lock Braking System (ABS) and Electronic Brake Force Distribution (EBD).
Electronic Stability Program (ESP) and Roll Stability Control (RSC) are two core technologies that help give Everest drivers confidence and peace of mind on and off the road. ESC also enables Hill Descent Control, one of the Everest’s headline off-roading features, as well as Emergency Brake Assist and, Trailer Sway Control and segment-first Curve Control which takes advantage of ESP to help driver stay in control when misjudge a curve in the road.
The tested model is equipped with seven airbags and ISOFIX for child seat attachment.
The highest variant in the Everest line-up, the Everest Titanium+ currently available in Thailand also includes side and rear curtain airbags for enhanced protection and a range of new driver assistance technologies. These include features such as Adaptive Cruise Control, Forward Collision Warning System, Lane Keeping System, Auto High Beam Control and Driver Alert System.
The new Everest was introduced in ASEAN in August 2015 and quickly gained popularity in available markets. Built at Ford’s AutoAlliance Thailand joint-venture in Rayong, Thailand.