Responsive Design and User Experience: The way to escape Google’s new ‘mobilefriendly’ update
Given more people around the globe use their mobile devices (whether phones, tablets and everything in between) to access the internet than desktop computers, ideally, your website must have the ability to show it’s content regardless of which screen size it is displayed in.
Before we get deeper into this ‘adaptability’ or ‘responsiveness’ of a website, lets talk about user experience, or UX as it is called now a days.
Have you ever noticed the pleasure you get when you go to a website and all the information is clearly presented to you? You also notice the design is not only pleasant to the eyes but it also directs you towards the most important bits of data. Even more, the navigation of the entire website is so easy and intuitive you don’t even have to think about what to do next, you just know!
Well, all of these factors are part of what is known as a good user experience, and you should remember this: Google LOVES when you provide a good user experience for your visitors, so much so, that not only will it reward you when you achieve this, it will also punish you when you fail to do it correctly.
“Your website better be responsive by the 21st of April or Google will drop you from their search queries for failing to provide Google’s users with the best UX possible”
How are responsive web design, a good User Experience and Google’s new update related you ask?
Well, it all kinda makes sense, it goes like this:
● More people are now using their phones to accessGoogle than actual computers,
● Google cares the most about providing a great user experience,
● Responsive Webdesign just happens to be the best way to provide the greatest user experience.
What does it all mean? Your website better be responsive by the 21st of April or Google will drop you from their search queries for failing to provide Google’s users with the best UX possible, even after Google itself told you to do so! Shame on your really…
If Google is Goliath, WordPress is like a 50 caliber automatic rifle…
WordPress design for responsive websites
I know it sounds slightly harsh on Big G’s part, but in all fairness it is not all bad news. Luckily for you, your business and every other entrepreneur out there who is doubting what to do next, fear not, because it has never been so easy to create a fully responsive, functional and beautifully designed website than now. Let me introduce you to your new best friend, WordPress:
What is WordPress exactly?
I’m almost 100% sure you have heard of this amazing tool before: With almost 20% of all websites on the internet created on it, WordPress has indisputably become the top platform for online businesses.
In a nutshell: WordPress is an entire Content Management Systems that allows developers to publish content online aswell as to create increasingly more complex websites.
The power of WordPress resides on its huge community, because the software is free, millions of people collaborate on a daily basis improving and making WordPress ever more useful and powerful. Nowadays, thanks to this ever growing and active community, you can find themes for pretty much any website.
Themes are specifically customized WordPress sites that you can install with a single click, there are thousands upon thousands of these themes catering to an impressively huge number of businesses, meaning that regardless of your business, chances are there are a number of themes already built for the exact needs you and your business have. The possibilities are indeed almost limitless.
As you can see Google is not giving us many choices regarding mobile friendly sites. If your site is not responsive you are bound to fail in the upcoming months. That said, the fact that tools like WordPress allows us to build extremely powerful and dynamic sites without the necessity of knowing code is also a very promising reality.
Whether you want to learn to do it yourself (I would personally recommend you do get some first hand experience using this amazing tool) or hire a webdesigner/design agency to do the work for you, WordPress is the fastest, easiest way of escaping Google’s wrath since the April 21st roll out of its mobile friendly update. Hope you , and your business, are ready for the change. Let us know if you need some extra help…