CPN joins hands with The 1 Card, introducing new privileges to deliver happiness to customers
Bangkok–19 Jun–Central Pattana
CPN shopping centers and The 1 Card have synergy for the first time to offer privileges to over 4.7 million customers nationwide.
Central Pattana Plc. (CPN) joins hands with The 1 Card to introduce new The 1 Card privileges to customers of all CPN’s shopping centers at CentralWorld, CentralPlaza, and CentralFestival.
Dr. Nattakit Tangpoonsinthana, CPN’s Executive Vice President for Marketing, said, ‘The cooperation between CPN and The 1 Card is a major strategy to expand our customer base. CPN is a leader in the retail industry, having a wide range of brands that respond to the needs of customers across the country. The synergy will further expand our customer base. Currently, The 1 Card has more than 4.7 million customers. The cooperation is expected to increase the customer base by 30%. As part of the synergy project, The 1 Card customers will receive news updates and participate in activities and additional promotional campaigns at all plazas of the CPN group, i.e. CentralWorld, CentralPlaza, and CentralFestival shopping centers. In addition, The 1 Card’s database is used in customer relationship management as the main database to customize privileges that match customers’ needs.’
Mr. Rawee Puapornpong, Vice President for Customer Relationship Management, Central Group Co., Ltd., the operator of The 1 Card, said, ‘The highlight of our new strategy is that The 1 Card will become the only card that makes shopping convenient, provides news updates to customers, offers giveaways, and allows customers to participate in marketing campaigns of plazas at all CPN’s shopping centers, i.e. CentralWorld, CentralPlaza, and CentralFestival all branches. Previously, customers could not use The 1 Card within plazas. To receive privileges from shops within plazas, customers were required to apply for membership. Thanks to the cooperation between The 1 Card and CPN, customers will now be able to use The 1 Card to receive privileges. Initially, customers will receive news updates and be invited to participate in activities and promotional campaigns at CentralWorld, CentralPlaza, and CentralFestival plazas before non-members. Furthermore, The 1 Card customers will be invited to join exclusive activities and receive discounts or privileges from leading brands within the plazas. The privileges are offered to customers who show or indicate their membership cards, without the necessity of submitting coupons.’
For more information, please contact Public Relations Department, Central Pattana Plc.
Raweechay Atthakhosolsuradi at Tel: 0-2667-5555 ext. 4199; Fax: 0-2264-5575
e-mail: [email protected]; Website: www.cpn.co.th