Toyota launches its latest sport hatchback, the “All New YARIS . . . THAT’S RIGHT!


Toyota launches its latest sport hatchback, the “All New YARIS . . . THAT’S RIGHT!

Automotive Press Releases Monday October 28, 2013 08:55

Bangkok–28 Oct–Toyota Motor

Mr. Kyoichi Tanada, President of Toyota Motor Thailand Co., Ltd. together with Mr.Takeshi Matsuda, Chief Engineer of Toyota Motor Corporation, Japan, and Mr. Wichien Emprasertsuk, Executive Vice President of Toyota Motor Thailand Co., Ltd. held the “All New YARIS…THAT’S RIGHT!” Press Conference recently at Central World LIVE, 8th Floor, Central World.

Toyota Motor Thailand recently introduced its sport hatchback that is dreamily articulated for life in the city. Featuring a cutting-edge and sporty look, the All New YARIS is fully redesigned to particularly attract the young generation and able to respond lifestyle needs. The optimization of the car’s exterior aerodynamics is more agile and fun-to-drive while the interior becomes more spacious in its passenger cabin than rivals. A new 1.2-litre, 3NR-FE, 4-cylinder, DOHC gasoline engine, with Dual VVT-I, which is exclusively developed for the functionality of Thailand and a Super CVT-I automatic transmission contributes to superior performance and fuel efficiency. The All New YARIS also encompasses improved suspension and global safety standards. The All New YARIS offers an impressive array of safety features such as standard driver and front-passenger dual-stage airbags (SRS). Its feature includes Anti-lock Braking System (ABS), Brake Assist (BA) and Electronic Brake Force Distribution (EBD), and seatbelts with Pre-tensioner & Force limiter as standard safety package in all trim levels.

Mr. Kyoichi Tanada, President of Toyota Motor Thailand, revealed “Toyota has adhered to its philosophy to promote environmentally friendly vehicles on the basis of innovative energy efficient technologies. We have consistently developed our products that are compatible with various energy resources to respond to the government’s policies. Hybrid vehicles particularly were introduced into the Thai auto market by Toyota and derived overwhelming supports from the customer. Today we are very proud to present to the latest Sport Hatchback ALL NEW YARIS that meets the specifications of the Thai government’s Eco-Car incentives scheme. Under this privilege, its price also becomes more affordable.”

Mr. Takeshi Matsuda, Chief Engineer of Toyota Motor Corporation, unveiled “Inspired to create a car that offers exceptionally best value and becomes the pride of the owner, Toyota engineering team has developed the new ‘Yaris’. Its concept is ‘Value Beyond Belief’. The latest Sport Hatchback ALL NEW YARIS offers all-new sportive, premium, and sophisticated exterior styling, biggest body size and roomy cabin space in its class, with the displacement of 1.2litre Dual VVT-i gasoline engine exclusively designed for Thai auto market and Super CVT-I (intelligent CVT automatic transmission). The Toyota Yaris moreover features superior driving dynamics that would be pleasant and fun-to-drive thanks to its aerodynamic design and better driving stability. Also, it features global standard fuel efficiency. Customers will acknowledge, once they experience the new Yaris, that this is the car that excels its peers in the market. I also believe that the new Yaris will successfully satisfy the Thai customers as the best choice sports hatchback in the market.”

Mr. Wichien Emprasertsuk, Executive Vice President of Toyota Motor Thailand said “The New combines the best features that would exceed customers’ expectations. Our advertising concept is ‘All New YARIS…THAT’S RIGHT’ and customers can see our new advertisement via the media from today, in particular the digital marketing channels. The new Yaris offers a total of 4 grades with 7 exterior colors. The price range starts at 469,000 baht, and I would truly like to say that it is really worthy.’

“Strengthened by outstanding product features together with intensive marketing campaign, we are confident that the new Yaris would achieve the 4,000 units a month target. The model would become another key player in auto market and definitely stand one of the most distinctive models for Thai customers.”

Mr. Kyoichi Tanada added “With all features, we are remarkably confident the ALL NEW YARIS would be able to exceed customers’ expectations and tremendously help spur our sales and even Thailand’s total passenger car sales. I also hope that our customers will enjoy this “New YARIS” in the form of “happiness”, delivered from us to everyone to enhance “Mobility of Happiness”.”

Meet the official launch of All New YARIS…THAT’S RIGHT!

Further information and booking at 376 Toyota showrooms countrywide

on October 26 – 27, 2013

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