Real Estate Press Releases Thursday March 12, 2015 14:58 

Bangkok–12 Mar–Make A Wealth Consulting

Pacific Star Thailand, a leading development and asset management company headquartered in Singapore, has launched “THE POSH Twelve”, Bangkok’s first vertical resort condominium. The project, valued at 4.2 billion Baht, is situated in a prime location on Tiwanon Road within walking-distance of a MRT station along the new Purple Line. 

Mr. Jirawat Kateseang, Vice President and Head of Sales & Marketing, Pacific Star Thailand said, “After Pacific Star analyzed the on-going investment growth potential in Thailand, particularly in the real estate sector, and the fantastic location for this development, we were committed to the project. Our plan for 2015 is to continue to invest in the high potential locations around Bangkok’s CBD, locations that remain in high demand.”

Mr. Jirawat continued, “Pacific Star is excited to be launching its latest condominium project, ‘THE POSH Twelve on Tiwanon Road. This is the first premium hi-rise condominium with resort facilities and surroundings. The POSH Twelve is sited on 4-rai of land and consists of two buildings. Building A is 40-stories high with 552 units, while Building B has 45 stories encompassing 842 units. The units are fully furnished and start at 1.99 million Baht. Design by renowned architects Palmer and Turner Thailand, the project offers a high quality of living with extensive resort-style leisure facilities of 43 items for residents.”

“Another factor that makes THE POSH Twelve stand out is its strategic location. The project is within walking distance of the MRT Purple Line close to the Ministry of Public Health. The line becomes fully operational in 2016. In addition, THE POSH Twelve is located within 4 kilometers of Rattanathibet Road and various shopping and department store complexes, including BigC Tiwanon, Central Rattanathibet, Central Changwattana, The Mall Gnamwongwan, and Esplanade Rattanathibet.” Mr. Jirawat added.

In terms of sales and marketing plans, Pacific Star has selected two established professional sales-agent companies, CB Richard Ellis and Century 21 (Thailand), to manage sales strategies.

Ms. Aliwassa Pathnadabutr, Managing Director, CBRE Thailand said, “Regarding the local property industry at present, Thai consumers still have buying power and interest remains high from all range of consumers, particularly in condominium section in and around the CBD area. The distinctive consumers such as the entrepreneur families ranging from mid-size and large-size businesses have high demand in prime locations which answers their lifestyle.”

Ms. Aliwassa added, “There are other factors that impact buying decisions besides location. These include unit size and layout, architecture and design concept, the type of premium-spec materials and furniture used, and facilities. In addition, the developer has to understand their targets’ insight and needs. Above all, at present, location with close proximity to monorail trains; unique differentiated and value-to-money product are the key factors for customers’ demand.”

Mr. Chana Nuntachantoon, Managing Director, Century 21 (Thailand) Co., Ltd said, “The potential of the Nontaburi-Tiwanon area is high. As it is an up-and-coming location on the west side of Bangkok, the Government sector has paid close attention to this area by developing the latest mass transit network, principally the MRT Purple Line (Bang Sue –Bang Yai) with 23 kilometer distance, the public are able to travel conveniently. In the near future, the plan for monorail development to the Government Complex in Nonthburi is also on the way. Additionally, the State Railway of Thailand is planning to develop Bang-Sue station into the main hub for this transit network, as well as letting the private sector to bid for property development.”

“Over the past 3-5 years, various property firms have been investing in land in the area, particularly for condominium development for the high-demand of living close to the mass transit network. Even though, there are many condominium projects in this area, but THE POSH Twelve is the only high-rise condominium that is located on Tiwanon with walking distance of 120 meters to the MRT.” Mr. Chana added.