A Culinary Experience Delivered to Your Doorstep
If there is one element that gives Bangkok a signature, it is food. Everywhere you go the sights and smells of cooking assail your senses. From street-side eateries to international fast-food franchises, to mid-range and high-end restaurants, offering every ethnicity, food dominates the Bangkok horizon.
If there’s one thing that brings BANGKOK BUSINESS Supplement increasingly frustrated with the effort required to enjoy a nice meal at the end of the working day. The heat and humidity, and the interminable traffi c problems invariably detracted from the experience. So I thought, let’s bring the great menus of Bangkok into the home or offi ce environment.” Food by Phone’s operating principle is simple: customers can order, by phone or from the Internet, their favorite dishes from their favorite restaurants, to be delivered to offi ces or to their home within an hour. The delivery times are achieved by the use of a fl eet of motorcycle delivery personnel. There is a delivery charge, but, as thousands of satisfi ed customers attest, this is a small price to pay for the hasslefree dining experience.
The company’s philosophy and success is built on quality, convenience and customer service: all Bangkok to a standstill, it’s traffi c. Gridlocked roads and streams of pedestrians picking their way bet ween market stalls on cracked, uneven pavements make travelling in and around Bangkok a nightmare, especially in the early evening. Add the monsoon rains, high temperatures and draining humidity and there is the dichotomy: a plethora of culinary delights, frustratingly time-consuming and uncomfortable to reach. Fourteen years ago, Marc Hagelauer, a French-born expatriate and lover of good food, recognized the opportunity this offered. With his partner Rungrudee Suwannake, Marc established Food by Phone, providing a Home Delivery service across the city, the fi rst of its kind in Bangkok.
Marc explains: “Whilst I was enjoying working in Bangkok, I became increasingly frustrated with the effort required to enjoy a nice meal at the end of the working day. The heat and humidity, and the interminable traffi c problems invariably detracted from the experience. So I thought, let’s bring the great menus of Bangkok into the home or offi ce environment.” Food by Phone’s operating principle is simple: customers can order, by phone or from the Internet, their favorite dishes from their favorite restaurants, to be delivered to offi ces or to their home within an hour. The delivery times are achieved by the use of a fl eet of motorcycle delivery personnel. There is a delivery charge, but, as thousands of satisfied customers attest, this is a small price to pay for the hasslefree dining experience. The company’s philosophy and success is built on quality, convenience and customer service: all
