A Beginners Guide to getting noticed online
Most successful businesses have a strong online presence to ensure that they position themselves in-front of their “ready to spend” customers.
But what happens if you are embarking on a new business? In most cases it will be a question of building up your online activity to reach the people who are looking for the goods or services that you offer.
Sounds expensive? Well, it doesn’t have to be!
In this article we will take a look at some of the steps that a beginner should be looking at, especially those with a restricted budget.
Laser Guided Targeting
Given that we have already covered the need to keep within sensible budgetary restraints it is vital that any marketing that you do is keenly focused.
Make sure that you know your target customer, ask questions, find out as much as you can about the people who buy your product.
Running without a direction will waste your company’s two most valuable assets, time and money. Whether you are an advanced marketer or in this case a newbie, this always holds true.
Be Proud to Blog
I will make the assumption that you have a website. Failing this then this is a must do – It’s almost impossible to build a credible online presence without a firm base.
One of the most effective ways to raise your online profile is to produce blog content.
The important part here is that you must be passionate about the information that you produce, you can’t fake it, so don’t even try.
Here are a three must do’s when it comes to blogging:
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Commit to a schedule of posting fresh content to your blog pages and stick to it
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Create original content that provides value to your reader
3. Share the content that you produce on social media
Don’t be afraid to ask your readers what they would like you to cover in future posts. You can do this by leaving comments open and asking them – simple as that.
Use Social Media
Now that you have produced high quality, interesting content you can either let it sit on your blog or do something more positive with it.
Yes, you guessed it. We are going for option #2 here!
Sticking with a social media platform that everyone knows makes sense. So here we are going to mention 3 actionable tasks for maximising your Facebook Business page.
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Join relevant groups and share your content
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Engage with potential clients / customers at every opportunity
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Be passionate about what you do
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Don’t try to sell all the time
Facebook can build awareness which in-turn gives you the opportunity to create relationships. However, it works so much better when you don’t try to ram your product down consumers throats.
Always remember how you like to be sold to and you won’t go far wrong with social media.
Following the three suggestions in this article will give you a great platform for getting noticed online.
