http://www.thailand4.com/.auto/2014-12-16/db930a9df75f0a9c30fc407cdc1ed0b3/

Automotive Press Releases Tuesday December 16, 2014 16:30  

Bangkok–16 Dec–Spark Communications

Bosch, one of the world’s leading suppliers of automotive technology, has localized production of active safety systems designed to save lives at its manufacturing facility in Amata City, Rayong. This marks the first time Bosch will produce Anti-lock Braking Systems (ABS) and Electronic Stability Program (ESP) in Thailand. Bosch is set to supply these technologies to manufacturers of passenger cars, pick-up trucks and SUVs in Thailand and the greater ASEAN region.

“Bosch has pioneered several technologies that are common equipment in today’s vehicles, and remains committed to making active safety systems standard equipment in every vehicle. Both ABS and ESP are proven successes around the globe in preventing accidents and saving lives. With increasing awareness of vehicle safety in Thailand, we expect vehicles equipped with more sophisticated safety technologies to be in greater demand than before,” said Norbert Brosi, executive vice president of Bosch Automotive (Thailand).

According to the University of Michigan’s Transportation Research Institute, Thailand ranked number two in the university’s study of road fatalities in the world, with 44 road deaths per 100,000 people. “Driver assistance systems are an essential step towards eradicating road fatalities. Recent accident research points out that nine out of ten accidents are due to human error. Objectively speaking, therefore, the more automation there is, the fewer accidents there will be,” said Brosi.

Since its launch in 1995 by Bosch as a world first, ESP has prevented over 190,000 accidents and saved more than 6,000 lives across Europe. Today, 59 percent of all new vehicles worldwide are equipped with ESP. Studies have found that ESP can prevent up to 80% of skidding accidents and is second only to seatbelts in life-saving safety systems.

ABS makes braking safer by preventing the wheels from locking. Even when braking hard or driving on slippery surfaces, the vehicle remains stable whilst enabling the driver to avoid obstacles. Moreover, ABS reduces braking distance.

ESP provides effective support in critical driving situations and helps prevent skidding, one of the main causes of traffic accidents. Using intelligent sensors, ESP detects a loss of control at an early stage and stabilizes the vehicle by reducing engine torque. If that is not sufficient, it additionally brakes individual wheels, generating the counterforce needed to keep the vehicle stable.

More than a mere anti-skid system, a series of value-added functions now account for most of ESP’s performance that provide additional driving safety, enhanced driving comfort and agility. For example, Load Adaptive Control optimizes braking effectiveness due to payload misplacement, while Roll Over Mitigation can brake individual wheels and prevent roll over of the vehicle.

ESP is also the basis for many advanced driver assistance systems such as Adaptive Cruise Control, which adjusts the vehicle’s speed to the flow of traffic by automatically accelerating and braking; Predictive Emergency Braking, a system that prevents or minimizes the impact of rear-end collisions by preparing the braking system for an impending emergency braking; Lane Assistance, a system that warns drivers if there are vehicles in an area critical to changing lanes; and Drowsy Driver Detection, which analyzes steering behavior and initiates a warning to alert the driver if steering input is not detected.

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