Big C Wades In Retail Assurance Market, Aiming To Exceed 1 Billion Baht Premium By 2016


Big C Wades In Retail Assurance Market, Aiming To Exceed 1 Billion Baht Premium By 2016

General Press Releases Thursday October 17, 2013 11:55

Bangkok–17 Oct–Big C Supercenter

Big C teams up with 4 leading insurance operators to wade in retail assurance market aiming to exceed 1 billion baht premium by 2016

Big C Supercenter Plc today launches its first-ever retail assurance service under the name “Big C Care You” by teaming up with 4 leading insurance operators with the aim to offer services in 50 stores by 2013 before covering the whole country by 2014.

Dr. Sarintip Satitsatian, Vice President for Business Development of Big C Supercenter Plc, reveals that “retail assurance market is growing quickly and has high growth potential as consumers are more aware of the need to plan and save for the future as well as prepare for unexpected events. Insurance operators are coming up with new products to fulfill consumers’ needs. However, only 30% of Thai citizens hold insurance policies at the moment and this presents an enormous growth potential.”

“Big C will use the strengths of our network of hypermarket stores across Thailand to capture this growth potential. Through “Big C Care You” we will offer over 500,000 customers who visit our stores on daily average with insurance policies that are easy to activate and offer great value for money to customers nationwide. “Big C Care You” will also support the Office of Insurance Commission’s work in promoting access to insurance services for all groups of consumers nationwide.”



“Insurance products under “Big C Care You” are unique in their great value-for-money (low premium with high coverage), easy-to-understand terms & conditions, full range of products that cover all needs, plus the use of technology to identify exact products and advices that fit all lifestyles. We are excited to partner with 4 leading insurance operators namely ACE INA Overseas Insurance, ACE Life Assurance, Thai Cardif Life Insurance and Coronet Broker. Each of our partners will offer unique insurance products that share the same strengths in great value-for-money and efficient after-sale services.”

“We aim for “Big C Care You” to help promote public understanding and awareness of the importance of insurance as well as to offer another channel for easy access to insurance services. We aim to offer “Big C Care You” services in 50 stores within 2013 and to cover over 120 stores across the entire country by second quarter of 2014. With the great value-for-money and unique policies that we will be offering, we expect warm customer responses and target to exceed 1 billion baht insurance premiums by 2016.”

For more details on “Big C Care You” products and services, please contact participating Big C stores or call center at 1756 or