Samsung Introduces the Latest Generation of Samsung Smart TVs to Thai Consumers
Information Technology Press Releases Thursday April 4, 2013
Samsung Introduces the Latest Generation of Samsung Smart TVs to Thai Consumers along with an Official Launch for Biggest UHD TV in the World to Firmly Stand in Leading Position for 7 Consecutive Years
Samsung sets the latest trends in Thailand TV watching with a full range of audiovisual products and outstanding features of 2013 Samsung Smart TVs: Fast, Functions, Convenient and Local applications developed exclusively for Thai people. Smart TVs expansion to cover all segments of customers and entertainment experiences fulfillment with advanced home entertainment systems are anticipated along with an introduction of the biggest UHD TV with 85 inches screen.
Mr. Ratchata Suttapattanon, AV Business Director of Thai Samsung Electronics Co., Ltd., expresses that “In 2013, consumers’ trend for Audio and Visual Business will be shifted as transition from standard TVs to Smart TVs are expected which boost the growth rate of Smart TVs in Thailand. Smart TVs are the game-changer as Smart TVs redefine consumers’ lifestyles and behavior by increase more convenient including quicker information sharing between devices, online connection from their Smart TVs or even using applications provided with Smart TVs for their news and entertainment updates which is quite trendy now. Smart TVs producers are now competing in enhance the usability of Smart TVs for overall Smart TVs control or navigation and applications. Samsung, as the leader of Thai Smart TVs market, proudly to introduce the latest generation of our Smart TVs to compete with intense market competition including Samsung Smart TV F8000 and 85 inches UHD TV (Ultra High Definition TV) which is the biggest UHD screen in the world.These Samsung Smart TVs offer 3 outstanding features which are Smart Interaction, Smart Hub and Smart Evolution for the best performance and convenient of customers”.
Smart Interaction 2.0 with 2 hands motion control for pinch-to-zoom, picture rotation, swipe to move from page to page in Smart Hub or even perform “Like” action for Facebook. Voice Control has been enhanced as users can use their remote controls as microphones for more convenient in Smart TVs using and Facial Recognition also enable users to use Smart TVs without using remote controls at all. Every Samsung Smart TV launched this year is shipped with Smart Touch Control, a remote control designed to simplified users’ actions by only swipe and click on touchpad as the one in computers or laptops to erase every complication on buttons used by traditional remote controls.
Smart Hub has been developed with more application grids to show more applications for easy selection. 3 main categories in Apps, Social and Photo/Video/Music have been created to allow users to view photos or video clips from other devices like Smartphone or Tablets or even transfer contents on Smart TVs to mobile devices with Convergence or AllShare.
Smart Evolution and Evolution Kit are a combination of hardware and software with Samsung’s intelligent and exclusive SoC (System-on-chip) to upgrade purchased Samsung Smart TVs with the latest technologies. The kit will be in stores by the middle of this year.
To answer new ways to use Smart TVs of users, Samsung continue to develop applications, both global applications and local ones for every kind of lifestyle. Samsung now features more than 1,000 Smart TVs applications with 900,000 times of download monthly in Thailand.
Samsung also creates a spectacular TV watching experience with the official launch of the biggest Ultra High Definition TV (UHD TV) in the world with an 8 MP, 85 inches screen or 4 times higher than Full-HD TVs in terms of pixels. This innovative and minimalist-in-design TV truly sets the new level of standard in television business.
Moreover, Samsung also proudly presents the latest flagship home theater Samsung HT-F7950W with 1,300w sound system for the highest sound quality and beyond imagination experience. Samsung HW-7571 Air Track Speakers and Samsung DA-F61/XT Audio Dock with Bluetooth capability are also launched to fulfill every need for perfect sound as younger generations now use smartphones for music listening more.
Mr. Ratchata continues “For Samsung marketing strategies, we study consumers’ behavior to have a clear picture on our target groups’ needs along with 360-degree marketing which covers TV commercials, printed media advertisements, billboard, outdoor media, sponsored products reviews and shops displays to show Smart TVs’-related experience to customers. Experience Zone in leading department stores will be held to offer knowledge and hands-on experiences to customers along with Convergence Zone to show how to use all products of Samsung for more convenient in consumers’ lives. Business partnership with dealers is another plan of ours. We are now planning to have a workshop in business entrepreneurship for the next generation of business entrepreneurs to help promote local businesses and strengthen our relationship with our dealers”.
“We are quite certain that Samsung Smart TVs will be a major phenomenon in Thai TVs segment. Our Smart TVs will be warmly welcomed and greatly accepted among Thai consumers to reinforce our leadership for 7 years in a row due to our quality products and full-scale marketing in 2013” ends Mr. Ratchata.
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