Introducing the New HTC One


Introducing the New HTC One – A new perspective on Smartphones

HTC, a global leader in mobile innovation and design, recently announced its new flagship smartphone, the new HTC One, in London, UK. Crafted with a distinct zero-gap aluminium unibody, the new HTC One introduces 3 new and unprecedented features that reinvent the mobile experience and set a new standard for smartphones. First, it is the HTC BlinkFeed™ which is a bold new experience that transforms the homescreen into a single livestream of personally relevant information such as social updates, entertainment and lifestyle updates, news and photos with immersive images all in one place. Second is the breakthrough camera feature called HTC Zoe™ which redefines how people capture, relive and share their most precious moments and displays them in a unique way by transforming the traditional photo gallery of still images into a motion gallery of memories. It also automatically creates integrated highlight films which can be easily shared on social networks. Last but not least, it is HTC BoomSound™, the first front-facing stereo speakers on a phone with Beats By Dr.Dre™ Audio integration and amazing full HD display that immerses people in music, videos, games and the YouTube™ clips they love.



Mr.Peter Chou, CEO of HTC Corporation, disclosed “HTC is today introducing a new, exciting approach to the smartphone with the new HTC One. We have re-imagined the mobile experience from the ground up to reflect this new reality as people today immerse themselves in a constant stream of updates, news and information. Although smartphones are one of the main ways we stay in touch with the people and information we care about, conventional designs have failed to keep pace with how people are actually using them. So to speak, a new approach to the smartphone is simply needed.”


With its breakthrough HTC Ultra Pixel Camera, HTC has developed a custom camera that includes a best-in-class f/2.0 aperture lens and a breakthrough sensor with Ultra Pixels that gather 300 percent more light than traditional smartphone camera sensors. The perfect self-portrait or video is just a tap away with an ultra-wide angle front-facing camera which supports 1080p video capture. Multi-axis optical image stabilisation for both the front and rear cameras also helps ensure video footage smoother whether stationary or on the move.


HTC Sense TV transforms the new HTC One into an interactive program guide and remote control for most TVs, set-top boxes and receivers. Tapping the power of the cloud, Sense TV makes it simple and intuitive to see what’s on and find that favourite show. The New HTC One also provides both local and global content that respond to user’s lifestyle from some of the most innovative media companies, such as the AOL family of media properties, ESPN, MTV, Vice Media, CoolHunting, Reuters and many others.


Wrapped in a zero-gap aluminium unibody that showcases HTC’s unique antenna technology which helps people achieve a crystal clear signal, the new HTC One resists scratches and reduces glare. Sporting a brilliant 4.7”, Full HD (1080p) screen, whilst offering incredible 468ppi resolution and rich, natural colours, the new HTC One features the latest Android Jelly Bean operating system and LTE network technology that offers blazingly-fast browsing in a package that combines premium design with breakthrough build quality.


Offered in stunning silver and beautiful black, The New HTC One will be available globally through more than 185 mobile operators and major retailers in more than 80 regions and countries beginning in March. For more information and to pre-register for The New HTC One, visit